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It might feel like “Dry January,” the ubiquitous New Year’s resolution taking social media, liquor stores, and trendy bars by storm, has been around for… well, forever. With terminology like “mocktail” becoming part of our collective vocabulary, and op-eds about the “sober curious” lifestyle popping up all over Tiktok and Instagram, it’s not hard to see why.  However, the annual liver flush has only officially been around since 2014, when Alcohol Change UK first registered the trademark.  Today there are dozens of alternatives to our favorite “giggle waters,” for better or for worse. But what came before the canned calamities...

The Magical Elixir Trusted Around The Globe The year is 1846, when Hubert Underberg founded the company H. Underberg-Albrecht in Rheinberg in Germany. That same day he married Katharina Albrecht.  Following its launch, Underberg received many honors, including numerous medals at the World Exhibitions in London, Paris, and Philadelphia. And for five generations, the Underberg family has manufactured its herbal digestive in Rheinberg, according to the secret SEMPER IDEM process. What is known is that Underberg is made of herbs sourced from 43 countries, and have long been trusted by overindulgent eaters all over the world.  From Rheinberg Germany To...

The famous phrase goes: “Unwrap With Pleasure After a Big Meal”. People around the world trust the unique properties of Underberg, and enjoy the Rheinberg herbal elixir as an after-dinner digestive. But did you know that you can also enjoy Underberg Herbal Bitters before your meal? Make Bitters A Habit With Underberg Underberg bitters have been settling stomachs since 1846 - before and after big meals-  by kick starting the digestive system and aiding the absorption of food.  Made from a selection of the finest aromatic herbs from 43 countries and aged in slovenian oak, each 20ml Underberg bottle is...

WHERE DID BITTERS GO?  Is bitter the forgotten taste? We all know in the standard American diet we’re bombarded with sweet and salty, but what about sour and bitter – where did these go? Why are our bodies able to detect these tastes in food, yet we’re not consuming foods that actually contain these tastes. Throughout history, digestive bitters have been commonly used to promote digestion. As humans organized early medical systems, we see mention of bitters in almost every culture, from Ayurveda and Chinese medicine to the original bitter liquids of the Mediterranean. Bitters tap into our body's inherent...

Unlike salt and sweets, flavors from herbal bitters are derived from countless different substances that differ in their chemical composition, while contributing to a consistent taste. Of our five flavor profiles, what makes bitters so unique and beneficial for health? Herbal bitters are — as the name implies — an infusion that’s created from predominantly bitter ingredients. These ingredients comprise aromatics and botanicals that can include any combination of herbs, roots, bark, fruit, seeds, or flowers.  Herbal Bitters And Their Effect On Well-being Different bitter substances may possess varying detoxifying, antioxidant, lipid-lowering, anti-inflammatory or antibacterial effects, while others primarily serve...