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We know the summer just ended, but before you know it, you’re going to start hearing “Jingle Bell Rock” in your nearest grocery store. Even reading this now, you’re probably thinking, “It’s way too soon for this.” Better to be prepared than bewildered when you start getting invites to holiday parties. So with that in mind, now’s as good a time as any to start thinking about getting creative with our festive pairings. Whatever get-togethers you’ve got planned for this year, it’s always a great idea to invite the ‘Berg to the function for 'after a good meal' feeling.  Halloween...

Memorial Day marks the beginning of summer! And the Fourth of July is right around the corner. You know what that means: BBQs galore and delicious ice cold beverages are in store. Whether you’re chowing down on big juicy burgers or delectable veggie burgers at the outset of what’s looking to be a beautiful sunny season, be sure to wash ‘em down with the essential bitter digestif. And whether you’re enjoying your favorite craft beer or non-alcoholic beer, cocktails or mocktails, Underberg’s got your back–or rather your stomach when it’s in need of soothing. Some BBQ food for thought: Need...

Rheinberg, 10 March 2023 It's an unusual partnership, one that very few creative marketing brains might have dreamt up – and yet it's entirely authentic. During his many trips to Europe in the 1980s, Jake Burton Carpenter came to know and love the herbal bitter Underberg. To pay tribute to this passion of the legendary Burton founder, the world’s leading snowboard company from Vermont, approached the long-standing Rheinberg company to be a partner for an exclusive Burton “MINE77xUnderberg” snowboard that will be available for purchase on Burton.com on March 16th, 2023. Just over 500 boards were produced of this limited-edition...

What links a winter sports company from Vermont and a spirits company from Germany? The godfather of snowboarding. Jake Burton Carpenter not only founded the global brand Burton in 1977, he was also a big fan of the natural herbal bitter Underberg. We talked to George Carpenter, the eldest son of the company's founder, and Dr. Hubertine Underberg-Ruder on his importance to the snowboarding community, “A Day for Jake” and Burton’s collaboration snowboard project with Underberg. That the memory of Jake Burton Carpenter plays a big role for you as a family is more than understandable. But why do the...

The Magical Elixir Trusted Around The Globe The year is 1846, when Hubert Underberg founded the company H. Underberg-Albrecht in Rheinberg in Germany. That same day he married Katharina Albrecht.  Following its launch, Underberg received many honors, including numerous medals at the World Exhibitions in London, Paris, and Philadelphia. And for five generations, the Underberg family has manufactured its herbal digestive in Rheinberg, according to the secret SEMPER IDEM process. What is known is that Underberg is made of herbs sourced from 43 countries, and have long been trusted by overindulgent eaters all over the world.  From Rheinberg Germany To...