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August 29th marks Underberg America’s 163rd birthday. Wherever you are in the world, we hope that you’ll celebrate with us. While it’s a party any time and anywhere the ‘Berg’s around, let’s make it extra special next month as we raise our glasses–or bottles–to 163 delicious years of Underberg America! A Brief History of a Beloved Bitter In 1860, what would be probably the most famous bitter in the world first hit U.S. shores. Starting in San Francisco, the German bitter digestif made its way into the hearts and minds of Americans nationwide by pleasing their taste buds and soothing...

Memorial Day marks the beginning of summer! And the Fourth of July is right around the corner. You know what that means: BBQs galore and delicious ice cold beverages are in store. Whether you’re chowing down on big juicy burgers or delectable veggie burgers at the outset of what’s looking to be a beautiful sunny season, be sure to wash ‘em down with the essential bitter digestif. And whether you’re enjoying your favorite craft beer or non-alcoholic beer, cocktails or mocktails, Underberg’s got your back–or rather your stomach when it’s in need of soothing. Some BBQ food for thought: Need...

Summer’s almost here! It’s time to break out the frosty mugs for ‘Bergs and brews, as well as get creative with mocktail concoctions.For some food for thought for some drinks to sip this summer, follow our Instagram @underbergamerica. Discover what Underberg enthusiasts across the US and all over the globe are cookin’ up. The 4 B’s for the Perfect Father’s Day BBQ, beers, buds, and the ‘Berg. Make sure you keep the cooler stocked with the good stuff as you’re grillin’ and chillin’ with pops this Father’s Day. Make sure those beers go down smooth and soothe the stomach with...

Rheinberg, 10 March 2023 It's an unusual partnership, one that very few creative marketing brains might have dreamt up – and yet it's entirely authentic. During his many trips to Europe in the 1980s, Jake Burton Carpenter came to know and love the herbal bitter Underberg. To pay tribute to this passion of the legendary Burton founder, the world’s leading snowboard company from Vermont, approached the long-standing Rheinberg company to be a partner for an exclusive Burton “MINE77xUnderberg” snowboard that will be available for purchase on Burton.com on March 16th, 2023. Just over 500 boards were produced of this limited-edition...

What links a winter sports company from Vermont and a spirits company from Germany? The godfather of snowboarding. Jake Burton Carpenter not only founded the global brand Burton in 1977, he was also a big fan of the natural herbal bitter Underberg. We talked to George Carpenter, the eldest son of the company's founder, and Dr. Hubertine Underberg-Ruder on his importance to the snowboarding community, “A Day for Jake” and Burton’s collaboration snowboard project with Underberg. That the memory of Jake Burton Carpenter plays a big role for you as a family is more than understandable. But why do the...